Insight: Marketing + Communications

Uncertainty is an opportunity for businesses and individuals to step into the void that it leaves, and lead.

One of the key distinctions between business-to-consumer and business-to-business communications is the difference between marketing to an individual, and marketing to a group. 

Here is a run-down on how to come back from a faux pas and how to make a win out of it.

LinkedIn is not just about turning up. It's about turning up with a purpose and the right content. Learn how to achieve it with this short blog.

Learn how to effect a deeper connection with your target audience through tone of voice.

There’s a fine line between confidence and hubris. One will take you far in virtually every aspect of your life and the other will make you look like a prat. At the opposite side of the spectrum, it’s easy to lack the confidence to speak up on anything. Worst of all the outcomes, this could lead to you being ignored.

Obviously, there are oodles of benefits to having a top class social media presence. More people will find out about you and what you do, you can connect with potential and existing clients on a more personal level, and you can demonstrate that you’re up to speed with current industry news and trends.

Thought leadership is no longer optional if you want to get ahead of the crowd. Find out how you can step into the conversation with confidence and poise with this week's marketing insight.

Getting your brand messaging right can make or break you. Try writing for one person to capture the things that matter to your target audience.

How can smaller brands compete with the big boys? Be smart and play a game that gives you the advantage.

Case studies are one of the most powerful marketing tools you have in your arsenal. Learn how to craft a good one.

When it comes to professional events in our industry, I think we can do better. Here's what we need to get ahead of.

UKREiiF has been a blast. Here's a quick run down of the major themes I picked up on this year.

Whether it’s your LinkedIn profile, your website or a tender document, you need to be able to explain what you do with clarity to keep your audience on the hook.

Like many of you, we’ll be in Leeds soon as one of the 10,000+ event attendees for an industry conference that has quickly established itself as one of the must-attend events of the year.

Like the products we buy, our marketing outputs should be built to last and adaptive to change. In this short blog we explore the concept of graceful degradation and how we can build it into our marketing.

We need to talk. Whether it's MIPIM, UKREiiF or the Housing conference... the work doesn't stop when the event does.

As the dust settles on another MIPIM, it's time to reflect on a week that was both familiar and markedly different from years past.

You’d better believe it – there’s just over a week to go until the shores of Cannes play host to over 20,000 property professionals from across the world.

Ah, Yorkshire! Known for its hearty welcomes, rolling dales and great tea bags, this beloved region played host to the latest Place shindig and it was a real doozy. The Place Party Yorkshire 2024, held at the Armouries in Leeds, was a sell-out show. With 300 Yorkshire folks in attendance, the atmosphere was bouncing and, dare I say, flowing with a bit of northern camaraderie.