Devolution means spatial development strategies for everyone
New mayors and geographies have, predictably, been the focus of much of the coverage of the devolution white paper published earlier this week.
Streamlining planning may deliver volume, but only public money will deliver affordability
Just making it easier to get planning permission won’t mean that those planning permissions will be for affordable or social homes.
In uncertain times, focus your marketing on thought leadership
Uncertainty is an opportunity for businesses and individuals to step into the void that it leaves, and lead.
Local government re-organisation must ‘feel’ right to the person on the street
When the government consults on changes to local government (which we expect at the end of the month), don’t expect there to be people clamouring to respond.
‘We were beaten on price’ is an excuse – and a lousy one at that
One of the key distinctions between business-to-consumer and business-to-business communications is the difference between marketing to an individual, and marketing to a group.
Autumn Budget: Devolution vs delegation
Threaded throughout the Budget is an interesting question about growth. There were some big numbers for key sectors and some capital investment in infrastructure, but how is all this going to be delivered?
Autumn Budget: Transforming business rates
Business rates had quite an airing in the Budget, with significant changes now, plus the promise of more in the future. Here is a breakdown of the changes.
Panic stations – recovering from a comms catastrophe
Here is a run-down on how to come back from a faux pas and how to make a win out of it.
This is not the field of dreams – It’s LinkedIn
LinkedIn is not just about turning up. It's about turning up with a purpose and the right content. Learn how to achieve it with this short blog.
Why the words you use could be losing you business
Learn how to effect a deeper connection with your target audience through tone of voice.
Don’t let imposter syndrome hold you back from thought leadership
There’s a fine line between confidence and hubris. One will take you far in virtually every aspect of your life and the other will make you look like a prat. At the opposite side of the spectrum, it’s easy to lack the confidence to speak up on anything. Worst of all the outcomes, this could lead to you being ignored.
Don’t be a LinkedIn loser – How to smash your company’s socials out the park
Obviously, there are oodles of benefits to having a top class social media presence. More people will find out about you and what you do, you can connect with potential and existing clients on a more personal level, and you can demonstrate that you’re up to speed with current industry news and trends.
Are you a thought leader? Why it matters more than ever
Thought leadership is no longer optional if you want to get ahead of the crowd. Find out how you can step into the conversation with confidence and poise with this week's marketing insight.
Who do you think you’re talking to?
Getting your brand messaging right can make or break you. Try writing for one person to capture the things that matter to your target audience.
How important is a VOA request for information?
The Valuation Office Agency is in the process of creating the next rating list based on April 2024 rental values, and we're seeing more VOA requests for information than ever before.
Hello Labour – goodbye business rates?
Labour have a manifesto pledge to scrap the business rates system. I delved into the Keir Starmer's Plan for Change to find out why and how.
David vs Goliath: How your smaller brand can compete with big industry players
How can smaller brands compete with the big boys? Be smart and play a game that gives you the advantage.
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Selected industry experts bring you insight and expert advice, across a range of sectors.
Subscribe for free to receive our fortnightly round-up of property tips and expertise