Midland Hotel launch plans gather pace

Urban Splash is preparing for the re-opening of the Midland Hotel in Morecambe with the launch of a media campaign to attract the first guests.

The 1930s-built hotel will open again in May 2008 and the Manchester office of public relations agency Staniforth has been retained to drive anticipation ahead of the launch, as well as sustaining interest once it's open.

Urban Splash acquired the site in 2003 and began a restoration programme. Scaffolding on the Art Deco building will begin coming down shortly.

Olivier Delaunoy, operations director at the Midland Hotel, said: "The Midland Hotel is a much-loved building, it's a joy to work with it. It's particularly special for us, being our first hotel project."

Urban Splash has also launched a new website for the building, at www.midlandhotelmorecambe.co.uk