Picture This on board for 1,600-home Birkenhead regen
Following the submission of plans for its debut scheme in Stockport last month, the developer has partnered with Ion Developments to bring forward the Hind Street masterplan.
Picture This, headed up by Shannon Conway and Mike Nicholson, has formed a strategic partnership with Ion for 65-acre Birkenhead project. Ion will be the developer and Picture This will advise on design, phasing, funding, and marketing.
Steve Parry, managing director at Ion Developments, said joining forces with Picture This aligned with his vision for the site.
“Picture This brings extensive residential experience to support us at Hind Street. Its contribution to design, strategic phasing, multi-tenure funding and delivery, place making and user engagement will complement our ambition to deliver a multi-generational, green urban neighbourhood in Birkenhead.
“We recognise the Picture This approach could be a perfect addition to other projects, bringing added value to mixed use developments.”
The scheme secured planning approval in January having already bagged £51m of funding for infrastructure – including the creation of Dock Branch Park – from the Liverpool City Region Combined Authority and Homes England last year.
Phase one of Hind Street is expected to be underway by summer and will include remediation of the former gas works, the delivery of Dock Branch Park South, 633 homes, and 14,000 sq ft of commercial space developed.
Mike Nicholson, co-founder of Picture This, said: “We are excited to be able to support Ion in the delivery of the Hind Street project, which presents an exciting opportunity to deliver an exemplar residential village with strong environmental and social credentials.
“We’re excited to be supporting Ion as they enter the next stage of bringing this new neighbourhood to life and we look forward to growing our partnership.”
