VIDEO PODCAST | Are property industry events hitting the mark?
What the sector wants and needs from its industry events was the topic of this frank and honest discussion about the quality and value of what is currently on offer.
From socials, to conferences, to roundtables, there has never been more events for the property industry to attend, but are they all hitting the mark?
This podcast brought together experts from the worlds of marketing, communications, publishing, and PR to have their say on what makes a good industry event and what factors they and their clients consider when choosing one over another.
Participants:
Dino Moutsopoulos, managing partner and head of commercial, Place North
Lucy Lomas, director, Luma Marketing
Kirsty Jolley, head of marketing, Placefirst
Kate Healey, director, Inform Communications
Key takeaways:
- Structure and messaging – giving would-be sponsors and attendees as clear idea of what an event is aiming to say and do is one of the best ways to achieve buy-in
- Show me the data – companies are increasingly looking for measurable outcomes from events to justify the investment of time and money
- Basics – an event lives and dies on its basics. If the food and sound quality are not right, that is what people will remember
Tune in, or watch the video version, to hear more valuable insights from the podcast.
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Place North’s 2025 events programme is live. Find out more about opportunities to get involved.
Too many and too expensive , UKREiiF a prime example , poor space and ridiculous pricing
By Salford fred